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Snowforce 2020 Recap

The last week of February marked the ninth annual Snowforce Conference, founded by Salesforce Community MVP, Daniel Hoechst. The actual name of the conference was created by David Schach. Snowforce is a regional (but growing) conference that is supported by Salesforce but put on entirely by the local Utah Salesforce community. It is a much smaller version of the larger Salesforce conference (Dreamforce in San Francisco). The conference started as an amped up version of a user group meeting (user groups are meetings for admins/devs to learn/share/connect about different technology tools, in this case, Salesforce). The conference has grown every year, and now it is a day-long event with different speakers, networking, Salesforce learning and sponsors.

Snowforce and my participation in the conference has been an evolution. This is my fifth year helping to plan the annual conference, and each year brings new challenges and rewards. As the conference and attendees has grown, we had to change spaces so that we could accommodate the increased interest. To commemorate the name, Snowforce, and also to bring in outside attendees, we added a snow day and a networking dinner the day before the event to create a more intimate setting for people to connect. Now, the conference is two days with a networking dinner the night before to kick everything off.

The main conference day starts with an opening keynote. The keynote address is usually given by someone with a background in the Salesforce community to give us a roadmap of sorts for Salesforce (Safe Harbor). Next, like most conference, we have breakout sessions organized by track areas like Administrators, Developers or Marketing (proposals to present at Snowforce are due in December/January preceding the conference). Throughout the main day, attendees can meet up in the swag store to collect the most sought after Salesforce stickers and gear. And, of course, no conference is complete without an Expo Hall where our sponsors are ready to pounce (mostly kidding). One of my favorite parts of the conference is the food truck lunchhour. Attendees receive meal tickets that they can redeem at local food trucks that are set up outside the venue. Finally, the day wraps up with a closing keynote and a happy hour, as we should always end a day with food and drinks. The second day, is all about snow sports (Or just sitting in a lodge with snow outside). This year participants got to take in sessions in the mountains of Utah during breaks from skiing or snowboarding.

Two things I’d like to acknowledge about the conference are the sponsors and organizers. First, the sponsors are what make it possible to rent a venue space, get the tables, chairs, signs and organize the  food trucks. Second, we are eternally grateful for all of the organizers that help with the event out of the goodness of their hearts. None of us are compensated, but we love it. The event is weeks and months of planning, and we want each year to be better than the next. Hope to see you next year at Snowforce 2021!

I would love to hear your feedback on Snowforce if you attended this year or in years past – and if you’d like to attend next year, watch the website for registration and calls for speaker proposals.

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